PIAGET opens its first Italy-based boutique in Milan.

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Iconic Haute Horlogerie brand Piaget unveiled its first Italy-based boutique at n. 10 via Pietro Verri, in the heart of Milan’s fashion district.

Its elegant 250 sqm location on two floors is decorated with oak wood flooring and paneling and gold-leaf covered chests illuminated by Burano glass lanterns.

Piaget Milan boutique

A contemporary setting where fine craftsmanship and elegance come together, the new boutique is an invitation to discover the world of Piaget, through the pioneering spirit, audacious creativity and technical prowess of its fine watchmaking and precious high jewelry creations.

Spread on two levels, the design of the space pays tribute to the artistry and style of Italy with lanterns handmade on the Venetian island of Murano giving the space its magical glow, and an impressive stylized rose measuring 3.5 meters created exclusively by the finest Venetian master glassmakers, a reference to the Piaget rose, an endless source of creative inspiration for the maison.

Piaget Milan boutique

Inspired by the motto of Piaget: “Always more than necessary,” this boutique is a tribute to the master craftsmen of the House that for 140 years history, wisely contribute to affirm the brand Piaget as the undisputed star of masterpieces of jewelry and watches.

negozio piaget milano

«The opening of the first Piaget boutique in Milan’s high fashion district, a location that is a symbol of elegance and prestige throughout the world, is an important milestone.”, said Piaget Brand Manager Elena Camera. «With this opening, Piaget signs its long history with Italy, bringing its expertise and excellence as one of the world’s most prestigious watchmaker-jewelers to an audience that truly understands bold designs, artistic virtuosity and the pleasure of unexpected innovations».

by AN shopfitting magazine no.130 ©