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Curves, Colors, and Confidence.
Located in the bustling areas of East Bangalore, Toni&Guy is an iconic UK-based salon that offers a sensory experience for salon care.
Studio Sorted worked on the Varthur franchise, where they built the beauty boutique from scratch.
The ample space allowed them to experiment with spatial design elements, resulting in a premium salon experience that exudes confidence.
The ambience of Toni & Guy is derived from colour schemes of the logo, black and white. These classic timeless colours were juxtaposed with the fluidity of the curves and semi circles, giving the space an exquisite touch.
To achieve this effect, Studio Sorted used metal roofing sheets to cover the curvature of the plywood walls, creating a seamless ridged effect that complements the striped horizontal blinds, providing an ethereal effect during the daytime.
Their goal was to build a glamorous, premium hair salon that follows the black and white Toni&Guy aesthetics while also providing intimate and warm hospitality.
The boutique features simple additions that provide a relaxing experience for customers, ensuring they receive the pampering they deserve.
Their plan concentrated on integrating a fluid, soft spatial design within the rigidity of the black and white colour scheme. In the interior sections of the style studio, the curves led to new spaces that required privacy for customers, such as hair wash areas, pedicure areas, and a private salon room. The fluidity of the black and white establishes an easy movement of colours without diminishing the salon’s ambiance.
The reception of the salon is the first space for customer engagement, curated for a welcoming interaction. A semicircular lounge brings a grand aura to the boutique, greeting customers with flair. The lounge and reception act as a teaser to the exquisite pampering experience that awaits them.
Toni&Guy hair experts are truly masters of their craft. The cutting station is where the Friseur showcases their expertise. They focused on lighting the twelve cutting stations with spherical moon lights to bring in ample lighting, allowing hairstylists to work their tools. The mirrors for the cutting station were customised in accordance with the circles and semicircles of the salon, keeping the fluidity in place. The simple glazed white flooring brings a utilitarian function that not only exudes elegance but also cleanliness and hygiene.
To display Toni&Guy’s famed hair colour supplies and sponsored brands, they created a colour bar by placing playful colours with the timelessness of black and white. This unit was designed in a fluid form language with white shelves wedged between the black curves, producing a customised storage unit in coherence with the other curved structure.
Toni&Guy’s spa rooms were designed in minimalism, keeping in mind the calming nature of the room. These rooms have simple grey flooring with white walls and warm lighting, which have a relaxing effect on the room. To continue the trance feeling after a spa session, they made the washroom walls with chequered tiles.
Throughout the project, they aligned the continuity and fluidity of spaces of beauty to the designing of the salon. Their vision fits well with the ambiance created by the spatial elements that they provided to the Toni&Guy franchise.
The space transformed into an ethereal beauty salon that invites customers to have a luxurious day, bringing joy in every curve of the Toni&Guy salon.
Location: Varthur, Bangalore, India
Area: 223 sqm
Design: Studio Sorted
Lead Architect: Netra Ajjampur, Abhishek Durani
Team: Rahul Chandrashekar, Supreeth Suresh
Photos courtesy: Anurag Baruah
Specialising in architecture, branding and multidisciplinary design, Studio Sorted is based in Bangalore, India, founded in 2017 by Netra Ajjampur & Abhishek Durani.
by AN shopfitting magazine no.175 ©
