Utopian rationale: Blessing, doubles.

Utopian rationale: Blessing, doubles.

📅17 Marzo 2022, 13:13
TESTO ITALIANO

Carmine Abate architect designs the second Blessing boutique.

The bunker completely covered with tiles becomes the container for the second boutique and moves not far from Naples.

Carmine Abate architect designs the second Blessing boutique

Second experiment for the fashion bunker. In the new store in Castellammare di Stabia (Naples), almost twice as large, everything remains unchanged, except for the colors.

The approximately 20,000 tiles, which cover the walls, floor and ceiling, are colored with a thin celestine and are the backdrop to the new shades of color: Cartier red for the wings and imperial blue for the curtains. Iconic pieces of design complete the scene: the “Superleggera” by Gio’ Ponti and the “Chiara” by Mario Bellini.

The young Neapolitan architect Carmine Abate, leaves everything unchanged: walnut briar case, diamond-tipped wood, tree trunks on gold cubes. The mirror that creates the “mise en abyme” effect is already a cult for users. The red neon inscription “for ever more”, born as a tribute to the Irish “unconventional diva” Roisin Murphy, to her always sophisticated looks, to her engaging and particular performances, is now a lucky charm.

Carmine Abate architect designs the second Blessing boutique

The characterizing element of the intervention is the massive use of the tile in 10x10cm format of ice white color, with a joint of 5mm, which makes the entire volume squared. About 20,000 were used!

Even in this case, although it was not a historic building, with the walls not perfectly aligned, the greatest difficulty was to make the tiles of the floor and therefore of the ceiling coincide with those of the walls. For this reason, a work of plasterboard walls was first done to align the corners and then everything was covered.

Carmine Abate architect designs the second Blessing boutique

Client and Management Vittorio Pecoraro 
Sales Area 100 sqm 
Project Carmine Abate Architect
Floor and wall tiles Ceramica Vogue
Photos courtesy Carlo Oriente

by AN shopfitting magazine no.167 ©

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