ZARA flagship Nanjing Xinjiekou con facciata curva illuminata e integrazione urbana dello spazio retail
Retail Design

ZARA Nanjing Xinjiekou

Authentic, immersive, impactful. In the heart of Xinjiekou, Nanjing’s most dynamic commercial district, ZARA’s Asian flagship store marks a significant step in the evolution of the brand’s fashion retail. Designed by AIM Architecture, the project introduces a new flagship typology: an immersive and spatially articulated environment conceived as an active part of the urban context.

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Facciata dello store Hirono a Shanghai con aperture incassate, vetrine narrative e volume esterno compatto
Retail Design

Hirono in Shanghai: material, memory and refuge

The Hirono Shanghai store interprets fragility and impermanence through an essential material language, built with concrete, reclaimed wood and controlled light. Entering the space dedicated to the POP MART retail design means crossing an emotional […]