immersive retail

Immersive retail describes an approach to commercial space design that uses sensory stimuli, atmosphere and spatial organization to create engaging customer experiences.

In contemporary retail design, the experience of space becomes an essential part of the sales strategy. Lighting, materials, circulation paths, sound and visual perception help shape environments that influence customer attention, movement and dwell time.

Projects tagged as immersive retail show how commercial architecture, interior design and sensory design can transform retail environments into immersive spaces that guide customers through a coherent and memorable spatial experience.

INTERNO DI UNO STUDIO DI ARCHITETTURA
Retail Design Guides

Retail Design: Complete Guide to Store Planning and Commercial Interior Design

23 February 2026
Retail design is today a strategic tool for translating brand identity and commercial objectives into a clear, functional and coherent physical environment. A well-designed store is not merely a display space: it becomes a system that guides customer flow, enhances product presentation and builds a recognizable experience over time.

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DESCENTE Concept Store, Hangzhou
Retail Design

DESCENTE Concept Store, Hangzhou

27 January 2026
In the DESCENTE concept store, the language of winter sports intersects with the poetic tradition of Jiangnan, shaping a space conceived through analogies, rhythms and layered references. The project translates the dynamic force of the ice & snow universe into a measured architectural narrative, where speed, landscape and local culture coexist in balance.

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Interno del flagship store KSISTERS a Singapore progettato da Open Studio, con elementi in legno e volumi retroilluminati ispirati all’architettura Hanok
Retail Design

KSISTERS Flagship Store in Singapore: where Korean heritage meets contemporary design

30 October 2025
Open Studio has designed the first flagship store for KSISTERS, the Korean beauty and lifestyle brand that, after years of success in the digital world, enters the physical retail scene with a 60 sqm space in the heart of Singapore. This new store represents a strategic step in the brand’s evolution, blending contemporary aesthetics with cultural references deeply rooted in Korean tradition.

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