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The concept conceived by Studio B+Architects for Kiton continues its evolution with the new flagship store located in the beating heart of Seoul shopping in the famous Cheongdam-dong Luxury Fashion Street.
The store has large, bright spaces covering 350 square metres on two levels. The first thing that strikes one is the exterior façade, an element of great visual impact. Imposing and more than 24 metres high, it is covered with metal mesh, made of anodised aluminium in two different shades of bronze, with a woven pattern.
A special backlighting gives the façade a vibrant effect that transforms in accordance with natural light. It was precisely the façade that required patient study and research into materials completely made in Italy.
Interior design
The atmosphere that welcomes us inside takes its inspiration from the linear design that combines clean shapes and neutral colours with soft finishes. The Seoul boutique recalls the creative world of Kiton through a wide range of materials, which interact with the furnishing elements.
The material palette consists of a layering of textures that give tactility, diversification and a warm effect. The protagonists are textured fabrics, small touches of Canaletto walnut wood with a special matt finish, metals with special nickel tones, and Tai Ping carpets in anthracite wool customised for the store. Many of the fabrics used in the concept are those that the brand usually places inside jackets, too precious not to be enhanced in a customised furnishing element.
Bespoke furnishings
The furnishings were entirely designed by B+Architects, which, as always, also follows the engineering in close cooperation with experienced craftsmen.
On both floors there are lounge areas furnished with customised seats made exclusively for Kiton. The K of the Kiton logo on the cushions highlights the utmost attention to detail that the architects of B+Architects always devote to design.
On the ground floor, a pleasant green corner opens up to the outside and expands the boutique with a furnished and customised dehors; on the upper floor, the VIP room overlooks the outside with a large panoramic window in an ideal connection with the city.
Studio B+Architects has established a productive collaboration with Kiton since 2017, resulting in numerous high-end openings: in Milan, in Via Sant’Andrea in the fashion district, and the London boutiques in Clifford Street, Sloane Street and Harrod’s, Dubai Mall, Rome, Las Vegas, Americana Manhasset and Madison Avenue in New York. The studio is continuing to develop numerous other projects for the brand, which will open new shops, Miami, Zurich, Frankfurt, Saks New York and other major locations soon.
by AN shopfitting magazine no.176 ©
