ZARA flagship Nanjing Xinjiekou con facciata curva illuminata e integrazione urbana dello spazio retail
Retail Design

ZARA Nanjing Xinjiekou

Authentic, immersive, impactful. In the heart of Xinjiekou, Nanjing’s most dynamic commercial district, ZARA’s Asian flagship store marks a significant step in the evolution of the brand’s fashion retail. Designed by AIM Architecture, the project introduces a new flagship typology: an immersive and spatially articulated environment conceived as an active part of the urban context.

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TORY BURCH SHANGHAI KERRY CENTRE
Retail Design

Tory Burch Shanghai Kerry Centre: retail design between curved surfaces and light

Curved surfaces, sculpted light and white material shaped like fabric: the new Tory Burch flagship in Shanghai translates the brand’s identity into a retail design project calibrated between architecture and movement. Designed by Curiosity Inc., the store unfolds across two levels within the Jing An Kerry Centre along Nanjing Road.

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DESCENTE Concept Store, Hangzhou
Retail Design

DESCENTE Concept Store, Hangzhou

In the DESCENTE concept store, the language of winter sports intersects with the poetic tradition of Jiangnan, shaping a space conceived through analogies, rhythms and layered references. The project translates the dynamic force of the ice & snow universe into a measured architectural narrative, where speed, landscape and local culture coexist in balance.

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Sage flagship store in Shenzhen
Retail Design

Sage flagship store in Shenzhen: Urban Dockyard at MixC

The project draws inspiration from the urban identity of Shenzhen, a city historically shaped by its relationship with the sea and its industrial shipyards. This context becomes the conceptual foundation for an urban dockyard inspired retail concept, where architectural references to maritime infrastructure are reinterpreted through a contemporary lens.

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AimeeHe Studio retail store in Shenzhen
Retail Design

AimeeHe Studio Retail Store by LubanEra•Design

In a retail landscape shaped by consumption downgrading, attention has gradually shifted away from superficial product aesthetics toward immersive experiences and emotional resonance, driven by a search for deeper value alignment. Bobo Chen, Creative Director of LubanEra•Design, grounds the project in the concept of “Metaphor & Ease”, skillfully leveraging the inherent tension of the architectural space to soften physical boundaries and foster openness and fluidity.

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